Amazon Prime subscribers to get free grocery deliveries
Amazon has announced that its Prime customers will be able to get groceries delivered to their homes for free starting today with same-day slots made available in some places.
From Tuesday, the firm will automatically offer its Amazon Fresh service to Prime subscribers across 300 postcodes. The subscribers would receive free two-hour food delivery slots on orders of more than £40.
This recent development comes after figures showed that online shopping now accounts for £3 of every £10 spent in the UK. This is an increase from the initial value of £2 before the COVID-19 outbreak.
Supermarkets have been saving lives during the pandemic as people have continued placing their food orders online; Amazon seems to be cashing in on the new trend.
In recent developments, customers can now purchase many grocery items on Amazon as supplied by Whole Foods, Booths and a range of other brands including Pepsi and Warburtons.
COVID-19: The habit of shopping online might be difficult to break even after lockdown
Also, Prime subscribers residing across 40 postcodes in London, as well as the South East, will be able to get their groceries same day they ordered for them as Amazon has promised to speed up delivery.
According to a spokesman, the new scheme could be extended to other parts of the country before year-end.
Amazon Fresh Country Manager, Russel Jones speaks about Amazon Fresh
Russel Jones, the Country Manager at Amazon Fresh UK, said that sales have been "particularly strong" since after the lockdown. However, he stressed that the recent move had been part of the firm's plan long before the coronavirus outbreak.
"Prime members love the convenience of grocery delivery at home, which is why we've made Amazon Fresh a free benefit of Prime.
"Grocery delivery is one of the fastest-growing businesses at Amazon, and we think this will be one of the most loved Prime benefits in the UK", Mr Jones said.
Amazon Prime subscribers get more benefits such as next-day delivery on millions of products as well as unlimited access to its Television and film collection through its Prime Video streaming service.
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