Oscar adds top fan favourite to awards category
Oscar 2022 has partnered with Twitter to allow users vote their favourite film between February 14 to March 3.
At the 94th Oscars Awards Ceremony 2022 Twitter users will be able to vote their "fan favourite film." to win the category.
The new development was announced on Monday, as Twitter users will get to vote on their favorite films that were released in 2021 — regardless of if the film was nominated for an Oscar — using the hashtag #OscarsFanFavorite.
The film with the highest fan votes by March 3 will be recognized during the awards broadcast on March 27.
That's not all with the latest Twitter partnership with the Oscars- three Twitter users who cast their votes during the Feb. 14 to March 3 period will be selected — along with their guests to be treated to an all-expenses-paid trip to Los Angeles to present an Oscar award at the following ceremony in 2023.
Meryl Johnson, the VP Digital Marketing at the Academy of Motion Pictures Arts and Science expressed excitement at the latest partnership with Twitter to build an interactive digital audience at this year's ceremony.
According to a statement at The Hollywood Reporter, Meryl described that this new feature will activate social media users around the world and spur them to engage with the show “ in real time...and be a part of the experience in ways they’ve never been able to before.” she said
Lately the Oscars TV ratings hit ground zero with a 56% decline from 2020. Before now the Academy considered creating a most popular film category during the 91st Academy Awards in 2019 as a means to encourage more mainstream moviegoers to watch the ceremony and boost ratings.
However, they faced harsh pushbacks from critics and Academy members, the plan was ultimately ditched and was not reintroduced since then.
Amy Schumer, Wanda Sykes and Regina Hall would serve as 2022’s master of ceremonies, at the Oscars
Although the fan favourite film selected by Twitter users won’t be a formal Oscars category, it will give eager fans the opportunity to weigh in with their opinions of 2021’s best films, especially if they believe the films were "snubbed" by the Academy, paving the way for ignored hit films like Spider-Man: No Way Home to be included in the ceremony.
The partnership also allows Twitter users to tweet about their favorite scene from a 2021 film using #OscarsCheerMoment. The winning scenes will be shown at the Oscars ceremony, alongside the fan's tweets, and five users who shared in the campaign will receive generous prize packs - one year of free movie tickets at theaters of their choice, subscriptions to streaming services, and exclusive items from the Academy Museum store.
Even more interesting is that for both the fan-favourite film and cheer moment campaigns, Twitter users will be able to tweet out their submissions up to 20 times a day.
It's understandable that the Oscars will take the Twitter route, Sarah Rosen, Twitter’s head of U.S. entertainment and news partnerships says that they are excited much as they look forward to hosting one of the world's biggest conversations on the platform.
Also, Amy Schumer, Wanda Sykes, and Regina Hall would serve as 2022’s master of ceremonies, at the Oscars, alongside the show’s usual lineup of A-lister award readers.
The hosts were confirmed on Tuesday’s “Good Morning America,” It’s been three years since The Academy Awards had any host as last performed by Jimmy Kimmel in 2018. This year's hosts combine some of the most hilarious women in Oscar history.