Italy fines Apple 10m euros for 'misleading' water-resistance claims

Italy fines Apple 10m euros for 'misleading' water-resistance claims
By Emeh Joy

Italy's competition authority said on Monday that it had fined the American multinational technology company, Apple, 10 million euros ($12m) for misleading claims about the water-resistance properties of different iPhone models.

According to Italy's competition authority, the US tech giant, Apple, "did not make it clear that this feature exists under certain specific conditions".

The conditions include laboratory tests with static and pure water "and not under normal conditions of use".

Italy's competition authority also cited promotional claims relating to the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 pro and iPhone 11 pro Max models.

Italy's competition authority also hit Apple company for a disclaimer that the warranty for the smartphones did not cover damage caused by liquids adding that, "it was deemed to mislead consumers."

The authority further stated that Apple's refusal to provide a warranty service when the iPhone models concerned were damaged by liquids amounted to "an aggressive commercial practice".

"For these reasons, the authority has decided to impose penalties totalling 10 million euros on Apple Distribution International and on Apple Italia", Italy's competition authority said in a statement.

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