There’s been a rapid rise in the number of people using online casinos in recent years. Five years ago, in 2019, the industry was worth around $15 billion; this year, that figure will rise to some $35 billion. The outlook of the industry is even brighter. By the end of the decade, the industry will be worth nearly $50 billion.

This, of course, has not happened by accident. Anyone who has been paying attention to the online casino industry in recent years will be entirely unsurprised by its success, which is eclipsing that of traditional casinos. Let’s take a look at some of the reasons why the industry has gone from strength to strength.

A Modern Twist on Classics

Classic casino games have been popular for a long, long time. Poker, for example, is more than two hundred years old. Blackjack was invented some 300 years ago, in around 1700. For a long time, those games remained relatively unchanged. Online casinos offer a modern twist on those classics, presenting the games in new and engaging ways, the likes of which players have not seen before. Throw in the added convenience of playing online compared with visiting a real-world establishment, and it’s not difficult to see why they’ve proven popular.

Availability of New Games

Online casinos have jumped ahead of real-world casinos for other reasons, too, including the availability of new games. While traditional casinos offer all the classic games, they rarely, if ever, come up with a new product for gamers to try. Digital casinos are marked by innovation and creativity and are continually coming up with new and engaging games. Take the new game Aviator as an example; part of the developing 'crash games' genre, it offers a type of communal playing experience that doesn't exist in a traditional casino. Online casinos do, of course, still have all the classics, but crucially, the industry is working hard to ensure that consumers have new products to enjoy.

High Functioning, Quality Websites

The potential of online casinos has always been there; it’s just that, in the past, the technology required to offer those products wasn’t up to scratch. Or at least, high-quality technology that could provide an engaging experience wasn’t there. The first online casino dates back to 1994, but it would take more than twenty years after that before the industry began to establish itself. Armed with highly capable technology, along with a growing audience base that had access to quality devices, the online casino industry could really begin to stretch its legs and realise its potential. Today, users can expect that the online casinos they use will always be online, will have a great user interface, and will be secure.

Offers and Deals

Of course, the availability of alternative options does not always guarantee success. Ultimately, people need a reason to switch from what they know to something new. The online casino world helped attract players away from traditional casinos by offering some truly exceptional offers and deals, the likes of which you would never find out in the real world. These offers allow newcomers to try a website’s products without making a massive financial commitment, or in some cases, no financial outlay at all.

Ongoing Development

Perhaps the most important trait of online casinos that has led to the industry’s success is a commitment towards improvement. The industry is continually learning, making adjustments, and developing new ways to create an engaging user experience. It’s a characteristic that’ll serve the industry well in the years to come since it’ll ensure that they’re always offering forward-thinking, innovative experiences — and that’ll ensure existing customers stick around while also attracting new players.