Davido net worth 2025: Davido's sources of income, endorsements, and lifestyle

Davido is a Nigerian artist popularly known as "OBO the Baddest." Davido's real name is David Adedeji Adeleke.

Davido is the son of a famous Nigerian billionaire, Dr. Adedeji Adeleke, one of Nigeria's richest men with a massive net worth.

Davido was born on the 21st of November, 1992 in Atlanta but was brought up in Lagos state, Nigeria.

Davido is one of the well-known musicians in Nigeria, along with Wizkid, Burna Boy, Rema, Tems, 2Face, Asake, Seyi Vibez and other artists, thus, it's not surprising that Davido's net worth in 2025 is massive. Davido has won lots of music awards and endorsements, making him one of the best musicians in Nigerian and Africa.

The above solidifies Davido's station as an influential artist with a high net worth. As stated earlier, Davido's Dad and extended family is very wealthy, raising a lot of questions about Davido's net worth.

This article will shed more light into Davido's net worth in 2025 and how Davido makes his money, including his endorsement deals, performances, and shows.

By the end of this article you should be able to:

1. Ascertain Davido's net worth in 2025
2. Know if Davido's net worth in 2025 is due to his family's social class or personal wealth.

Davido's Rise to Fame

Davido's success in the music industry has led to a steady rise in Davido's net worth in 2025. Davido began his journey into the music industry at an early age. However, in 2011,. Davido went viral after he released his hit single "Dami Duro".

Dami Duro became the talk of the town with frequent airplay on different media platforms.

Davdio did not relent, he also went ahead to release other hit songs including: Owo Ni Koko, Gobe, If, One of a kind, Skelewu, Awuke, Aye, Fall , etc.

Once these songs certified him as a talented musicians in Nigeria, Davido's net worth began to rise steadily; fast-foward to today Davido is now one of the richest Nigerian musicians with a vast net worth.

Davido's sources of income

The fact that Davido net worth in 2025 is huge has made a lot of people interested in his source of wealth. Well, Davido makes his money from people streaming his songs, endorsement deals, adverts, personal businesses, live performances, etc.

Davido's endorsement deals

Davido is a brand ambassador for several multi-million-dollar companies such as AXE, Travelbeta, Pepsi, MTN, etc.

Aside from his ambassadorship, Davido is reaping the fruit of his relentless labour in the studio, as many multi-million-dollar companies are ready to sign endorsement deals with him.

On April 6, 2012, Davido signed an endorsement deal worth N30 million with MTN, the largest mobile network in Africa.

Later, Davido was shown to be the face of MTN Pulse, a marketing campaign in Nigeria for young people.

On October 24, 2013, the Guinness company endorsed Davido, who performed in the "World of More Concert" alongside other top Nigerian music artists like Olamide, Wizkid, Tiwa Savage, D'banj, and many more.

On May 9, 2018, he announced an endorsement deal with Infinix Mobile, a Hong Kong-based smartphone manufacturer.

Davido landed another deal with Bay Ice in 2023, which gave birth to the Bay Ice 001 Automatic Skeleton Watch Collection, selling between ₦2.5m to ₦20m.

In 2024, Davido signed an endorsement deal with GAC Motors one of the biggest automobile manufacturers.

Davido makes over $5 million annually from his endorsement deals. This has increased Davido's net worth in 2025 steadily.

Davido's other sources of Income

Davido's primary source of income is from music; he charges enormous amounts for his performances and shows. It has helped increase his net worth.

For local shows, Davido charges between N10 million and N40 million, while for performances abroad, he earns between $100 and $200,000, a considerable amount to increase his net worth.

Davido, as a famous musician, attends more than 40 shows annually. When you multiply the number of shows mentioned by the cash figure he collects, Davido's hard work equates to his net worth.

Davido garners over 663 million views on his videos on his YouTube page, a platform that has also increased Davido's net worth and income.

Davido founded his record label, DMW, in 2016, shortly after signing up with Sony Music, and it became another source of income. Davido's first major signing in DMW was Mayorkun. Mayorkun went on to become an influential musician alongside another DMW artists and talented song writer, Peruzzi.

As with every record label, DMW stands to earn royalties from music streams, ticket sales and brand endorsement of its artists - another income that has increased Davido's net worth in 2025.

Finally, it is safe to say that while Davido's father is rich and influential, it would be wrong to solely attribute his high net worth to his father's wealth.

Davido's net worth in 2025

Davido's net worth in 2025 is about $90 million making him Nigeria's second-richest musician and one of Africa's wealthiest artists.

Davido had an estimated net worth of $16 million in 2019. But, his talent and hard work paid off, as his net worth increased to $25 million in 2020, $27.6 million in 2023, $40 million in 2024, and now $90 million in 2025.

Davido has amassed this huge net worth from his song streams, record label, endorsement deals and other sources of income discussed above.

Davido's lifestyle

Davido, with a net worth of $90 million, is known for his luxurious and expensive lifestyle. Davido constantly boasts of his flashy and costly belongings.

Davido, on his Instagram handles, once shared a picture of his family's private jet on social media, which attracted many reactions from both fans and haters.

Davido equally wrote on Twitter, "Bought already." "It's not soap; it's hard work and ambition!" Many congratulated him, while some termed it a show of arrogance.

Due to his huge net worth, Davido lives a luxury life to the fullest. Davido once bought Rolex watches for his two daughters at a cost of 30 million naira each ($80,000), bringing the total to 60 million naira based on the exchange rate at the time.

Davido equally flaunted the Rolex watch he bought for his PA, Santusgee, in Dubai. Santusgee didn't waste time announcing it on Instagram. Davido wrote on Instagram;

"The pandemic couldn't stop me! ROLLY GANG! #30BG4LThanks@davido!"

Davido lives a luxurious lifestyle with a fleet of expensive cars to his name some of which are:

• Lamborghini Aventador
• Rolls-Royce Cullinan
• Bentley Bentayga
• Mercedes-Benz G-Wagon
• Ferrari 458 Italia
• Audi R8
• Porsche Panamera Turbo S.

Davido also has a mansion in Banana Island worth over $1.5 million.

Because Davido lives an expensive lifestyle and frequently flaunts his wealth, some people argue that Davido's net worth exceeds $90 million.

Most people argue that Wizkid, his arch rival is richer than Davido, but is that really the case? Well, we took time to analyse the richest between Wizkid and Davido.