Born on July 16, 1990 in Surulere, Lagos, Nigeria, Ayodeji Ibrahim Balogun, A.K.A Wizkid is one of Nigeria's finest Afrobeats singers. It is no wonder that he loves not only music enthusiasts but also amassed lots of wealth. It is said that Wizkid's wealth in 2023 is $26 million, making him the 9th most viewed African artist on YouTube and one of the richest musicians in Africa.

His talent and success in cash were the prominent reasons why the 19-year-old Wizkid in 2009 signed with Empire Mates Entertainment (E.M.E). His career trajectory since then has been ever upward with a series of hit songs and albums that have been received not just nationally but internationally along the years.

Wizkid is a regular feature on the list of the richest musicians in Nigeria, placing him against other heavyweights in the industry in terms of net worth like Davido. According to the estimates, Davido's net worth is two million dollars more than Wizkid's, placing him in a respectable position among the country's most revered and celebrated music artist.

From the time he was 11 years old, when he started singing till now, his journey has been marked with hard work, talent, and strategic moves in the career that have secured him a position among the best musicians in Nigeria, and Africa with a net worth of $26 million.

More than just music talent has been to Wizkid's wealth, such as international recognition and multiple avenues through which he generates income.

Many endorsements with some top brands contributed to his financial growth, as they often look for famous music artists such as Wizkid to endorse their products. 

Wizkid also broadens his financial base by launching a clothing line under the brand name "Star Boy," which serves as yet another revenue-generating venture.

After leaving E.M.E., Wizkid became an entrepreneur with "Starboy," his record label. Through this label, he has signed a number of artists, among them Mr. Eazi, Efya, Maleek Berry, L.A.X, and Legendury Beatz.

Wizkid's musical prowess is not only on the music charts, making history as the first African solo artist to secure a position in Apple Music's Global Daily Top 10, courtesy of the single "Essence." The song has been referred to as the "best song in the history of music," by none other than Kanye West.

Further solidifying this achievement, Wizkid recorded a historic feat with the "Made in Lagos" album when it became the first African album to be certified gold by the RIAA in August 2022. His album "More Love, Less Ego," in November 2022, topped the Billboard Hot Trending Songs chart, with "2 Sugar" perched on the throne. 

Wizkid's great stride continued with other tracks such as “Flower Pads," "Slip N Slide," featuring Skillibeng and Shenseea, and "Plenty Loving," which held the first to fourth places, respectively, making a total of seven out of 13 tracks on the album present on the 20-position list. 

Wizkid Day is annually observed on October 6 in the State of Minnesota , USA. It began in 2018 when Governor Mark Dayton officially decreed the day to honor and recognize Wizkid's musical achievements as one of the greatest cultural figures in the world.

The proclamation of Governor Dayton which was sealed and stamped on Saturday, October 06, 2018, spoke about Wizkid's cut-and-dried feats-the greatest of these recognized was that as the first indigenous Nigerian to top the Billboard US Hot 100 Charts by the global smash-hit 'One Dance' in collaboration with artist Drake. He also earned the honor of being the first Nigerian to actually sell out the famous O2 Arena in London, England.

This proclamation of 2018 congratulated Wizkid for breaking records by working with Nike, which contributed to several causes in Nigeria. It even was on these runways for international companies like Dolce and Gabbana in June 2018 and finished winning several awards from the Billboard Music Awards, among other prestigious institutions.

On October 6, 2018. Wizkid made the history as the first African artist to sell out the Skyway Theatre in Minneapolis, Minnesota. His musical journey didn't end there; it blossomed as he went on to win Grammy awards in 2021, and then multiple appearances on the US Billboard Top 10 Charts, 3 consecutive nights sold-out at the prestigious O2 Arena, and endless awards throughout his glorious career.

In mid-2022, wizkid, the great man, crossed the magical landmark of a billion streams as a lead artist on Apple Music, thereby becoming Africa's first artist to achieve that. 

Wizkid then had 1.3 billion views on YouTube, 1.16 billion Spotify Lead streams, and a whopping 4.6 billion total streams on Spotify at that time, still reverberating across the globe. 

He also has 349 million total streams on Audiomack, 183 million streams on Pandora, and 126 million streams on Boomplay.

Besides that, the song "Essence" had placed him in the league of the longest-charting African artists before the title was taken away from him by the roguish Rema, . 

Of course, "Essence" also made a record as the very first Nigerian one to enter the charts of both Billboard Hot 100 and Billboard Global 200, creating more pathways to add to the increasing trails of his net worth and financial capacity.

He went ahead in December of 2023, and then unveiled his philanthropic heart by announcing he will allocate the sum of N100 million to children on Christmas. Wizkid made the posts over his Instagram page saying the program will roll out from Surulere in Lagos. 

Wizkid remembers his late mother, Juliana Morayo Balogun, who died on August 18, 2023. He said, "100M for the kids for Christmas! Lord bless us all 😇 start in Surulere tonight! All in Morayo's name! The love of my life! ❤️❤️🕊️."

November 2023 saw headlines ringing in with Wizkid, who tattooed his neck with the message "Pray" from a design by artist $traffitti, who thrice cheered for receiving $10,000 for his artistry. 

Using the exchange rate in the Nigerian parallel market at the time, that amount would equal N11.5 million in local currency, thus revealing the sheer weight of value that is put into Wizkid's creative collaborations.

Even more, the aforementioned dragged global publicity of Wizkid's sound track 'Essence' for him into gold certification in December 2023 by the French National Centre for Music. NNCM recognizes the gold marking as going to a track that has more than 15 feed tracks played per country, implying that the 'Essence' is all but deemed boosted to blow Wizkid even more internationally.

Not shy of a generous show-off, Wizkid charmed himself and the rest of the world for throwing his aide, Femi, the birthday bash of December 2023, characterized by a cool ₦30 million naira gift. Social media owls caught him going to a club with Femi and other celebrities, declaring videos with bundles all over one of its champagne boards tagged 'Wiz.' 

Speaking of luxurious ventures, Wizkid splurged millions in naira on diamond necklaces during the entire year of 2023. During an interview with Adesope Olajide, Wizkid showed a diamond piece that was done co-operatively with US jeweller Eliantte.

Stating his business vision plans, he further narrated intentions to launch his brand of jewelry, saying, "This is the first piece I designed myself, and it is the first of six pieces that I am making this year. I am here to start up my jewelry line." This move finds itself in Wizkid's route of generating wealth in various avenues, thereby securing his entrance into the high-end fashion scene.

On October 2023, Wizkid brought Lagos to a standstill as he caused a stir with a grand burial ceremony for his late mother, Madam Julianna Morayo Balogun, who had passed on in August. The event, which ran for two days and was laced with extravagance, was talked about for weeks after it was held with cool dignitarians in attendance.

Her final resting place was a brown mahogany casket, freshly imported and custom-built by Ebony Funeral Home. The deceased was beholden to a well-carpeted marble-polished tiles and granite surrounded vault at Ebony Funeral Home Limited and Private Cemetery in Ikoyi, Lagos, for the makings of a mother of a superstar.

The vaults at Ebony Funeral Home and Private Cemetery start from N12,500,000 for a standard single vault with other options available up to N35,000,000 for the premium vault, and other extra charges apply on specific requests, such a tombstone classification.

The reception was themed at Eko Hotel and Suites, Lagos. This was the reception venue chiseled out to harbor guests in their large number as they showed support to Wizkid. The banquet hall was transformed beautifully with chandeliers, flowers, and even theme-based decorations.

Entertainment with the reception started with a performance by Shuga Band, headed by Akinloye Tofowomo popularly known as Akin Shuga.

King Wasiu Ayinde Marshall then stormed the stage after their performance, mesmerizing the audience after spending one week of isolation and installation at the Olori Omooba Akile Ijebu. Wizkid, who was ready for such occasions, proved he could fend for himself financially by showering bundles of currency notes estimated at about N2 million during KWAM1's performance.

In a generous display, Wizkid gave N5 million in cash to KWAM1 while also ensuring that his two sons joined in the cash-spraying spectacle.

Among the things given to guests was skincare from Fabslimtox by Fabslim Remedies. It mini-bottled Revive Milk-and-made organic scrub with the late one's photo stamped on them at ₦58,000 each, showing how Madam Juliana committed herself to this brand in life.

This event happened on November 2023 when Wizkid's spectacular photograph taken during his show at Glastonbury Festival earned him the Award for Event Category at the British Photography Awards 2023. The legendary image was taken by Nick Hill-a freelancer photographer and graphic designer based in London- marking the history as Wizkid becomes the very first Nigerian celebrity to win a British Photography Award.

Thus, "Made in Lagos' by Wizkid became a particular event late in October 2023, which marked the success of platinum by five in certification for all his songs that belong to this album.

Notably, the hit song "Essence" got platinum certification for the seventh time, while the collaboration "Ginger," which had Burna Boy in it, got a double platinum.

Other tracks such as "No Stress," "Longtime" featuring Skepta, and "True Love" each received their first platinum certification. These certificates joined other accolades awarded to Wizkid in Belgium during the same week to propel his financial success in the music industry to a new stratosphere.

In the first feat, this earlier, unrivaled "Made In Lagos" was the best African album that crossed records to become the most purchased in the US, selling up to 680,000 units by late August 2023.

Even the album sold out, as it shattered every record and exceeded an amazing 1.02 billion streams on demand in the USA alone.

Wizkid's financial prowess is further evident as he secured the 5th position on Forbes and Channel O's Top 10 Richest/Bankable African Artists list in 2013. Forbes Africa continued to recognize Wizkid, listing him among the Top 10 Most Bankable Artists in Africa in 2017.

Wizkid's assets: houses and cars

In addition to his substantial net worth, Wizkid, the acclaimed Nigerian artist, has made noteworthy investments in opulent cars and real estate, further solidifying his financial standing.

Wizkid's real estate portfolio includes a mansion in Surulere, Lagos, valued at $13 million, and another lavish residence in Los Angeles, estimated to be worth $15 million. 

Speculations also suggested a potential acquisition of a property in Banana Island, one of Lagos state's affluent suburbs, highlighting Wizkid's penchant for luxury living.

In September 2022, an automobile dealer, @moaglobalservices, disclosed Wizkid's recent automobile acquisitions through his Instastory channel.

The Made in Lagos (MIL) music star spared no expense, investing in a Rolls Royce, a Mercedes Maybach, and a Lamborghini, further enhancing his already impressive car collection.

In November of 2023, a viral video posted by Blogger Tunde Ednut recorded Wizkid's grand entrance into Secrets Palace- one of the best clubs in Lagos. The contingent of luxury vehicles included a Maybach, Lamborghini Urus, Rolls Black Badge Cullinan, and Range Rover.

Tunde Ednut provided jolting figures that broke down as follows: Maybach- N150,000,000, Lamborghini Urus- N220,000,000, Rolls Black Badge Cullinan- N700,000,000, and Range Rover adding another N60,000,000 to the total. The whole worth of this collection of quite awesome cars ended up totaling an astounding figure of about N1,130,000,000 billion.

Some of Wizkid's cars include the Lamborghini Urus, Porsche Panamera, Mercedes Benz G63 AMG, BMW X6 crossover, and the Rolls-Royce Cullinan.

He chartered private jets frequently, but at the moment, he does not own one. The argument states that Wizkid does not own a private jet.

Wizkid's lucrative endorsement deals

Endorsements are among the most lucrative avenues for celebrities to increase income. Top companies might pay anywhere from $3 million up to more to put their products with the star power of the famous names. 

For Wizkid, these contracts have been a major contributor to his net worth and the fact that he now stands as one of the richest musicians in Africa. Here's a list of some of the important endorsement deals of Wizkid: 

  1. Pepsi (2012): In 2012, Wizkid signed a one year contract with Pepsi worth 350,000 dollars as an endorsement deal. 
  2. MTN Nigeria (2013): According to Premium Times the collaboration between Wizkid and MTN Nigeria was a one-year deal as of May 28, 2013. This was later confirmed to last for another 2 years.
  3. Guinness (2013): Wizkid had an endorsement deal with Guinness for the Guinness World of More concert at Eko Hotel and Suites VI in November 2013.
  4. GLO (2015): So, 2015 came; Pulse Nigeria reported that Wizkid
  5. Nike (2018): Under a five-year deal with Nigeria's football federation, Wizkid has been chosen to model for Nike. After this particular partnership, Wizkid extended his deal with Nike.
  6. Dolce & Gabbana (Undisclosed Year): With Dolce & Gabbana, Wizkid cut an international endorsement deal into the fashion world, which is rumored to be worth $10,000.
  7. Templates of united bank for Africa (UBA): The first Bank to sign up with Wizkid under the endorsement model was UBA, which signed a 3 million-dollar deal equivalent to a whopping 1 billion naira at the time.
  8. Puma (2020): Besides this, Wizkid signed an endorsement deal with Puma, one of the leading sportswear brands, in 2020.

These endorsement deals have contributed significantly to his financial standing, enriching his net worth over the years.

Wizkid's lucrative shows and global performances

According to Adeshola Adefuwa-Cole, the CEO of Cole Management Services, Wizkid commands a performance fee ranging between $800,000 to $1 million. This fixed fee, however, is only one aspect, as artists often present additional demands for themselves and their crew, adding to the overall cost of convenience for the show.

For Wizkid the intricacies of accommodating his performance demands involve covering chartered flights, with the booking confirmed before signing the contract. 

The flight arrangements typically include one business class and six economy return tickets from Lagos. Accommodations must consist of one penthouse suite, one premium suite, and ten single standard rooms. 

Additionally, a per-diem or daily allowance is specified, with rates set at $300 for the artist, $200 for the manager, and $100 for the crew daily per person. Ground transportation and security must also be provided.

In a remarkable milestone, Wizkid headlined Madison Square Garden in November 2022, becoming the second Nigerian artist, after Burna Boy, to achieve this feat.

This performance followed his previously sold-out three-night run at London’s O2 Arena, showcasing his global appeal and tour success. 

Wizkid has maintained a hectic tour schedule, traversing the globe on the wings of his acclaimed album "Made in Lagos" released in 2020, along with its deluxe edition in the subsequent year.

One notable performance took place at the Roundhouse in London, where Wizkid collaborated with Apple Music Live. This exclusive event, held on September 27, 2022, marked the debut of songs from his highly anticipated fifth studio album. 

London fans were given the unique opportunity to attend the live taping, with the Grammy-winning artist's performance later available for streaming in 165 countries. 

This collaboration with Apple Music places Wizkid in the company of renowned artists like Harry Styles, Mary J. Blige, and Lil Durk, who have also partnered with the platform for exclusive live performances.

In November 2022, Wizkid unveiled plans for a headline North American tour in support of his latest album, More Love, Less Ego. 

The Nigerian artist embarked on a journey across 20 cities from March to April 2023, commencing at Houston's Toyota Center on March 3 and culminating at The Kia Forum in Los Angeles on April 7. 

The tour encompassed major cities such as Dallas, Orlando, Atlanta, Brooklyn, and more, marking a significant chapter in Wizkid's global musical journey.

The More Love, Less Ego tour showcased Wizkid's international appeal, with each tour date contributing not only to the artist's artistic legacy but also to his financial stature. 

From the iconic Barclays Center in Brooklyn to the historic United Center in Chicago, the tour spanned diverse venues, solidifying Wizkid's presence in the North American music scene.

Further solidifying his global impact, Wizkid headlined the first-ever Canadian edition of Rolling Loud, a travelling festival held at Ontario Place in Toronto from September 9-11, 2022. Sharing the stage with notable artists like Dave and Future, Wizkid's presence underscored his prominence in international festivals.

In a historic move for Afrobeats, Wizkid achieved a monumental feat in July 2023 by selling out the Tottenham stadium in the United Kingdom. Over 60,000 spectators gathered to witness the Grammy winner's first stadium headline show in the UK. 

This concert, part of Wizkid's tour for his fifth album 'More Love, Less Ego,' showcased not only his latest musical offerings but also classic records that defined his ascent in the music industry.

June 2023 witnessed another historic moment as Wizkid became the first African musician to headline the United Kingdom's largest music festival, Glastonbury. Taking the "Other Side Stage" at the festival held in Somerset, England, Wizkid mesmerised the crowd of over 210,000 attendees with a medley of his hit songs, including 'Essence,' 'One Dance,' 'Ojuelegba,' 'Soco,' and 'True Love.' 

Wizkid's influence transcended music, as he headlined the Gaming event, Gamers8, in August 2022 at the 22,000-capacity Mohammed Abdu Arena in Riyadh, Saudi Arabia. This event, a fusion of esports, gaming tournaments, and cultural offerings, solidified Wizkid's standing as the first African artist to take centre stage.